Nice perspective! Content + AI is an interesting one, because that gets into the fundamental question of what content is "for" at the end of the day. It's not content creation that creates the demand for content, but the management and distribution of it, too. Everyone can press a button to get a listicle about stuff now, which is probably going to impact the SEO side of content more than anything else at first.
I always come back to the fact that something like chatGPT is scraping the "known" web for all that it knows. So if you're a compelling and original content creator, maybe you're okay... for now?
Ooo thanks for this comment, Blaise. "if you're a compelling and original content creator, maybe you're okay... for now?" - I think that's a good point.
I wonder what the future impact might be (if the total number of content roles dwindle bc of AI but there is still space available for the truly original and talented). Those basic pieces like listicles or SEO-focused blogs were a foot in the door to the content/marketing industry and a fairly low-stakes place to hone our skills. I presume that new stepping-stone style roles will appear for recent grads interested in creative marketing - I just don't know exactly what they'd look like right now.
Nice perspective! Content + AI is an interesting one, because that gets into the fundamental question of what content is "for" at the end of the day. It's not content creation that creates the demand for content, but the management and distribution of it, too. Everyone can press a button to get a listicle about stuff now, which is probably going to impact the SEO side of content more than anything else at first.
I always come back to the fact that something like chatGPT is scraping the "known" web for all that it knows. So if you're a compelling and original content creator, maybe you're okay... for now?
Also, great to see you on Substack!!
Ooo thanks for this comment, Blaise. "if you're a compelling and original content creator, maybe you're okay... for now?" - I think that's a good point.
I wonder what the future impact might be (if the total number of content roles dwindle bc of AI but there is still space available for the truly original and talented). Those basic pieces like listicles or SEO-focused blogs were a foot in the door to the content/marketing industry and a fairly low-stakes place to hone our skills. I presume that new stepping-stone style roles will appear for recent grads interested in creative marketing - I just don't know exactly what they'd look like right now.