Volume 27. Excavate and Articulate.
Cher Jones. BTS on a 630M beauty brand acquisition. Ryan Reynold's vintage X-Files ep. Why Erika Ayers' LinkedIn videos work so well.
Hi and welcome to Volume 27 of Content People.
šŖ Itās our Saturn Return.
Letās get into it.
The Content People EpisodeĀ
This week we talked to Cher Jones. Yes, that Cher Jones. She of the nearly 30K LinkedIn followers. Cherās the founder of Socially Active, where she works with organizations - like BNY Mellon, Lockheed Martin, Fannie Mae, and Hewlett Packard - to train their teams on the art and science of personal branding. It was a fun, great convo - and I learned a lot. Thank you, Cher.Ā
Find the episode here.
If youād like to support the show, consider giving us a review, a 5-star rating, telling a friend about it, or giving some love to our LinkedIn promo post here. šĀ Or follow us on Insta.
Listening
This Gloss Angeles episode: BTS of a Brand Acquisition with Ju Rhyu of Hero Cosmetics. A great interview breaking down what itās like to sell a brand for $630M - from how it feels (great?) to unexpected holdbacks and escrows.
Reading
This article about one of my favorite podcasts, This Jungian Life. Host Lisa Marchiano was a Content People guest in Season 1 (listen here). We talked about her wonderful book Motherhood: Facing and Finding Yourself. Plus: Fairy tales, archetypes, and creativity.
Watching
This episode of The X-Files. Which unexpectedly features a very, very, young Ryan Reynolds.
Following
Barstool CEO Erika Ayers Badenās daily LinkedIn ask-a-manager-style videos. Authentic, grounded advice. Not too precious. These are great inspo for anyone thinking about doing LinkedIn videos.
Notice: Sheās not square to the camera or making consistent, direct eye contact with it (most of the time). Sheās engaging with someone in the room.
PS. Kailey Tse-Harlow, an awesome woman on the Medbury team, just launched a Substack here. Itās called Mao Mao. Itās cat-centric and very good. (Those subject lines? That imagery?) And she has big plans for the brand. Give it a look. šø
Ok. thatās all she wrote.
Thanks for reading.Ā
Liking it? Consider sharing it with a friend, giving us a shout-out on your socials, or sliding into our insta or LinkedIn DMs.
Have a great week.
Meredith