Medbury, LinkedIn + hi

Two years in.

This March marks two years of Medbury.

Most days feel pretty kinetic. We’re in motion — evolving, iterating, building. And that place and pace is where I’m most comfortable. But this milestone feels like a moment worth pausing for.

The work has grown. I’ve grown. And Medbury is becoming something that feels both surprising and inevitable.

Back when I was a Chief Product Officer and COO at a global agency, we didn’t have a formal executive LinkedIn offering. But by the end of my time there, we were getting asked about it constantly. People knew something was happening on LinkedIn — leaders were landing big opportunities, attracting talent, building serious momentum. Think: Revenue. Visibility. Impact.

But they didn’t know how it worked. There was no playbook. The tone felt hard to get right. The strategy, unclear. The platform: cringe and hard to master.

That was the gap I couldn’t stop thinking about. So I started building into it.

Helping people find and protect their voice, turning ambiguity into systems, bridging creative nuance with scalable strategy — it felt like the right intersection. Still does.

Where We Started

At first, it was just me, a laptop, some thoughtful Google Docs, and a crew of awesome, scrappy, and game solopreneur clients.

We clarified their voice, built lightweight systems, tested out strategies and tactics and wrote content that felt true. It worked. And then it started really working.

How We Grew

Over time, we expanded and began to lean into the B2B side of things — partnering with marketing teams to support full leadership benches. We wrote posts, managed publishing, built frameworks, strategy docs, internal messaging, brand page content, and trainings.

Growth came through word of mouth, referrals, LinkedIn, Substack, and a lot of trust. And as we scale, I get to work with an incredible range of collaborators — writers, strategists, designers, and operators — who bring clarity and depth to every part of this business.

The Name (and the Point)

Medbury is the name of the street I grew up on in Upstate New York. It also has old English roots, and means: “a maiden’s castle,” or “a castle so well built that even a single maiden could defend it.”

I mean… I’ll take it.

From the beginning, I wanted Medbury to feel like a stronghold — a container for clarity, voice, and boundaries.

And while we hire and work with all kinds of leaders and collaborators — including a lot of excellent men — a big part of this work, for me, has always been about creating roles that support and protect the women on our team. Where emotional intelligence is valued. Where deep work is possible. Where the structure supports the people inside it. , i

We don’t lead with that. But it runs through everything.

Where We’re Going

Right now, we support B2B companies, executive teams, and internal marketers across four core offers.

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✅ Done-for-You LinkedIn Strategy + Content

We fully manage visibility for executive leaders and brand pages: strategy, writing, engagement, visuals, and approvals — all built around speed, consistency, and a clear voice.

We develop messaging frameworks, map posts to company priorities, and write content that reflects each leader’s tone and POV. Then we handle everything else. The result is thoughtful, well-aligned content that builds visibility and credibility — without draining time or feeling like a chore.

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✅ LinkedIn Strategy Creation for In-House Marketing Teams

Not every company wants to — or should — outsource this work. But a lot of teams are hungry for a real framework.

We help in-house marketers build sustainable thought leadership programs:

• Voice development for each exec

• Strategy mapping to business goals

• Editorial systems and idea banks

• Scalable workflows

• Strategy reviews to keep things aligned

Some companies bring us in for a big reset. Others work with us long-term. Either way, we help make the work better, faster, and lighter to carry.

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✅ One-Time Executive Brand Strategy

For execs at inflection points — new roles, visibility goals, board seats, or just a feeling that it’s time to show up differently — we offer a one-time brand strategy session.

We map your voice to your organization’s mission, clarify your positioning, and outline where and how you should be showing up: LinkedIn, newsletters, podcasts, press, and beyond.

And because we’re obsessive, we often include extras — like ghostwriter or stylist recommendations.

Once, we even sourced a blazer in a founder’s exact brand color. She wore it in her headshots. Chef’s kiss.

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✅ LinkedIn Trainings for Teams ❤️

Not every brand can — or should — pay for content support for every single leader.
But that doesn’t mean the rest of the team should be left out.

These trainings help ICs, managers, directors, and execs understand what LinkedIn can do for them — and how to show up in ways that support their team, their hiring goals, and the brand as a whole.

We cover things like:

• How to share a win without sounding braggy

• What to say when posting a job to attract talent

• How to engage authentically with exec content

• Ways to build visibility without oversharing or burning out

It’s part tone-setting, part practical training — and, in case you’re like: umm booooring? We bring the memes. It’s good.

This is one of our fastest-growing offers and quickly becoming a Medbury team + client favorite. (Book 15 minutes to chat on it here, if you’d like.)

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📰 Coming Soon: Connection Request

Later this Spring, we’re launching a weekly newsletter for brand, marketing, and comms leads who want to sharpen their visibility strategies — not just on LinkedIn, but anywhere smart content shows up.

This pairs really well with our LinkedIn trainings, but works on its own, too. It’s $8/month per seat — and designed for companies that want to support their teams with smart, strategic visibility training between sessions. (But individuals who are hungry for this kind of guidance can subscribe, too.) Expect:

• Real examples of great content out in the wild

• Useful frameworks

• Strategic nudges

• And a little honesty about what makes all of this feel cringe sometimes — and how to move through it

If you’d like to be on the early list — and get 50% off your first year — just reply to this email to let us know.

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The Plan

We’re not trying to do more just to do more. We’re saying no more often. We’re documenting more of what works. We’re refining how we show up — and helping our clients do the same.

Medbury still feels like a stronghold to me. But it’s also becoming a platform — one that helps thoughtful teams, brands and people build visibility with clarity and intention.

And beneath all of it — the systems, the strategy, the structure — I still believe this: building a business is a creative act. It’s intuitive. It asks us to show up, get into flow, and trust that’s where the good stuff happens.

If you’re working on something that matters — a company, a brand, a role that calls for more visibility — reach out. I’d love to hear what you’re building and how we might support it.

Thanks for being here.

More soon,
Meredith

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This newsletter is produced by Medbury. We’re an agency focused on LinkedIn strategy and content for leadership teams and brands. Check out our site, follow us on LinkedIn or Instagram, or book 15 minutes to learn about our work.